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GREAT FALLS- A few PETA activists stripped down around Third Street South in downtown Great Falls recently to spread their message about how eating less meat saves water.

"PETA wants people to know that you don't have to go without showering to have a clean conscience about how much water you're using... You can just go vegetarian," said campaign coordinator Tracy Patton.

It takes 2,400 gallons of water to produce one pound of meat, she said.

"And you know it does take a lot to expose yourself to the public, but it's nothing compared to what the animals in factory farms go through, so we're happy to volunteer," Patton said.

Patton said statistics aren't often exciting, so she hoped women showering on the street corner might engage some curiousity.

The display didn't convince Great Falls resident Brianna McCracken. "I've been raised in Montana. I've always eaten chicken and beef or whatever. So, I've been raised on that," she said.

McCracken said she did think it's a good idea to be conscious about how much we eat and how it's made.

The PETA volunteers said they'll be visiting other towns in Montana this week, too.